MUMBAI: Aiming to woo the customers in the festive period, Tata Motors on Friday launched the Gold edition of Safari SUV at Rs 21.89 lakh (ex-showroom). The Gold edition of Safari is introduced in two trims: White and Black.
Derived from the premium Frost White colour, the White Gold offers a contrast of black and white. The black roof adds to the dual-tone appearance along with a Mont Blanc Marble finish. The Black Gold features intense Coffee Bean-inspired black exteriors. The radiant golden accents on the exteriors are complemented with a combination of Dark Marble finish mid pad and golden flourishes throughout the cabin.

The interiors have been further enhanced with Oyster White Diamond Quilted – leather seats, offering ventilation on both the first and second rows, wireless charger, air purifier, Android Auto and Apple Carplay over Wifi. The Gold Edition will also feature R18 charcoal black alloy wheels.
Safari Gold edition will make its first public appearance at the VIVO IPL 2021 in Dubai. According to the company the new Safari reached the milestone of its 10,000th rollout and is among the highest selling SUVs in its segment.

Vivek Srivatsa, Head – Marketing, Passenger and Electric Vehicles Business Unit, Tata Motors, said: “To debut this new offering what better platform than the IPL itself. The vehicle will be on display in stadiums across the second leg of season. We are excited to showcase this product in Dubai and are confident that it will command a lot of buyers’ attention during this festive season.”

Brijesh Patel, Chairman, IPL said, “We are delighted to observe that Tata Motors has chosen IPL as a platform to launch their flagship – The Safari #Gold Edition. We are sure that VIVO IPL will serve as the best platform for showcasing this exquisite version of the Safari to all our viewers in India and abroad. Tata Motors has been the official partner of the tournament since 2018 and our relationship with them continues to grow stronger with each passing year.”



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