NEW DELHI: Maruti Suzuki on Friday announced that its premium retail network NEXA has completed six years, having served over 14 lakh customers during the period.
Under the hood of NEXA are the premium best seller products– Ignis, Baleno, Ciaz, S-Cross and XL6.
With the first NEXA showroom in 2015, NEXA now holds over 380 showrooms covering more than 234 cities across the country.
As per the company, nearly half of NEXA customers are under 35 years of age and has attracted first time buyers, with its retail platform, which makes up to nearly 70% of its total sales.
Staying ahead with technological developments, NEXA launched its augmented reality showroom in January 2020. This one-of-its-kind virtual showroom allows customers to explore NEXA products effectively and efficiently in a digitalized format.
Shashank Srivastava, Senior Executive Director, Marketing and Sales, Maruti Suzuki India Limited, said, “Driven by innovation, NEXA marks the first initiative by an automobile company to go beyond selling cars and create new formats of car buying experiences. It is our constant endeavour to keep reinventing to deliver the NEXA experience to ever-evolving customers in the field of automobile and lifestyle.”
To mark the occasion, NEXA has released the NEXA Music season 1 finale song ‘Someone’s Watching Over’ composed by AR Rahman and Clinton Cerejo. The song inspires consumers to stay positive in the current challenging times and look forward to a better future.
Under the hood of NEXA are the premium best seller products– Ignis, Baleno, Ciaz, S-Cross and XL6.
With the first NEXA showroom in 2015, NEXA now holds over 380 showrooms covering more than 234 cities across the country.
As per the company, nearly half of NEXA customers are under 35 years of age and has attracted first time buyers, with its retail platform, which makes up to nearly 70% of its total sales.
Staying ahead with technological developments, NEXA launched its augmented reality showroom in January 2020. This one-of-its-kind virtual showroom allows customers to explore NEXA products effectively and efficiently in a digitalized format.
Shashank Srivastava, Senior Executive Director, Marketing and Sales, Maruti Suzuki India Limited, said, “Driven by innovation, NEXA marks the first initiative by an automobile company to go beyond selling cars and create new formats of car buying experiences. It is our constant endeavour to keep reinventing to deliver the NEXA experience to ever-evolving customers in the field of automobile and lifestyle.”
To mark the occasion, NEXA has released the NEXA Music season 1 finale song ‘Someone’s Watching Over’ composed by AR Rahman and Clinton Cerejo. The song inspires consumers to stay positive in the current challenging times and look forward to a better future.